The ASBM Group of Institutions, with Asian School of Business Management as the flagship Institution, has been promoted by a team of dedicated educationists and management professionals led by Dr. Biswajeet Pattanayak, the well-known Lagaan Professor and former Professor of IIM, Lucknow & Indore and Director of IIBM, Guwahati (an RBI Institution).The Group had added to its format the ASBM Institute of BBA as the platform of backward integration. These manifested institutions intend to enable the young students to ultimately join the rewarding and challenging world of management through various industry-driven and job-oriented post graduate programmes in management. The emphasis here is not only to teach ‘management’ in theoretical postulations, but also to simultaneously convert ' management' to a way of life.
By entering into the institute, a student has two subsantial options, One can pursue higher education in management for which the ASBM Group provides the best opportunity to BBA and then BBA to PGDM alternatively, a student can opt for the ASBM's placement services for a rewarding professional career.

MoU with California State University, San Bernardino (CSUSB), USA:
A.MBA Study at CSUSB under Exchange programme
•Subject to fulfilment of admission requirements of CSUSB, students after completing their BBA programme from ASBM can join the MBA programme of CSUSB
B. International Summer Internship Programme
•The students of ASBM Institute of BBA can undertake internship at CSUSB and undertake a short course there. A certificate of participation will be issued by the Global Management Centre of CSUSB to all the visiting students on successful completion of the course.
C.Fees
•The existing fee of the institute does not include this programme. The expenses towards this will be borne separately by the student.